Basic WordPress On page SEO Theory for Beginners

As we know, WordPress is the most widely used self-hosting website/blog platform in the world. Because of this, the WordPress platform is very easy to set up; there are lots of beautiful free themes scattered on the internet, rich in thousands of plugins, and so on. However, everyone who has a blog wants many visitors to the blog; therefore, there are some basic theories to ensure that your blog is optimized for Search engine search, aka SEO Onpage. Now let’s talks about some points about WordPress On-page SEO Theory for Beginners.

Table of Contents

Use a Responsive Theme

What does SEO have to do with responsive themes? That’s a question I often hear. In today’s technological era, smartphones, including Android phones, Android tablets, iPhones, and iPads, are very widely used. In mid-2014, Google reported that as many as 54.5% of Google search engines were conducted via mobile devices.

Now Google has a mobile Googlebot which will rank all websites in mobile search engine searches. So, in essence, the search dynamics of desktop vs mobile search engines will be different. The difference is that mobile search engines pay close attention to the responsive design or mobile-friendly design of a website for websites or blogs that don’t have a responsive theme. It will be difficult to recommend mobile searches on Google, which results in unresponsive websites that will lose mobile traffic.

If for friends who are still in doubt whether the template or theme that is being used is responsive or not, then you can check it on Google mobile-friendly Test

Check here: List of Free Responsive WordPress Themes.

Create SEO Friendly WordPress permalinks

Many mistakes occur for WordPress newbie bloggers who do not change their permalink structure in the WordPress settings section. Even though the permalink structure is one of the important points in Onpage SEO. Here are some examples of WordPress permalinks:

http://www.adsensearticle.com/?p=123
www.adsensearticle.com/folder/17483956/xl/635397.htm
www.adsensearticle.com/how-to- make-WordPress/
www.adsensearticle.com/blogging/ how to make-WordPress/

Permalink number 1 and number 2 are types of permalinks that are not SEO friendly because they do not fill in any post, keywords, and titles. While number 3 and number 4 are SEO friendly permalinks. To share, my blog uses custom domain no 4 with the following structure:

www.adsensearticle.com/%category%/%postname%/

Creating an Interlink

Interlinks are links on a blog and directed to other articles or posts on the blog itself. The main function of interlinking is to make it easier for search engine bots to crawl and index all posts and pages on a website or blog. Also, interlinking can reduce the bounce rate of a blog and make the article readers gain more knowledge presented in a blog.

Installing an SEO Plugin

There are two very well-known SEO plugins on wordpress.org, namely the All in One SEO Plugin and the SEO by Yoast Plugin. Here I will explain the features of these two plugins one by one.

All in One SEO Plugin

This plugin is very helpful for my friend to optimize the SEO on your blog; here are all the features that are included in this plugin:

Can automatically submit sitemap on google and bing
More advanced Canonical URLs feature
Fine-tune Page Navigational Links
Support for SEO on Custom Post Types
Has Google Analytics Features
Built-in APIs so other plugins/themes can access and extend the functionality
Can prevent duplicate content on blogs
It can be integrated directly with the WP e-Commerce sites
Very supportive for CMS-style WordPress installations
You don’t need to be confused about setting it up for beginners because it has gone well.
It will automatically optimize post titles on various search engines.
Can create meta tags automatically.
For advanced users, you can fine-tune everything to optimize your SEO

SEO Plugin By Yoast

In my personal opinion, the Yoast plugin has more features than the All in One. Following the features that Yoast has but not in the All in One.

Has been completed with breadcrumb
RSS Optimization
There are edit features. Htaccess and Robot.txt
Has direct social media features
equipped with a page analysis feature

Setting up Robots.txt

Robots.txt is a file that can instruct all search engine bots that come along how to crawl and index your blog or website. For those who don’t know robots.txt and how do you set it up? Would you please read this article for more knowledge about the robots.txt file?

Blog Content

Blog Content is the most important part, and content is king. Make original content and creative articles. Don’t forget to use Heading on your post to make it easier for Google to understand the points of the article you wrote, avoid spelling mistakes, and so on. Regarding keywords in the article, my friend must pay attention to the keyword density, keep the keywords in writing around 3 – 8% and never use keyword stuffing.

That’s all the articles about on-page SEO for beginners; for those building link building (backlinks), please read the following guide article so that you don’t get penalized by Google later: Types of link building that Google doesn’t like. If and have any queries or confusion on WordPress On-page SEO Theory for Beginners, please comment to us.