Off-Page SEO for Ranking

Search Engine Optimization(SEO)

In short, Search Engine Optimization (SEO) is the technique and strategy to increase the ranking of your website on the Search Engine Result Page (SERP). As a result, your website will get visitors in high volume.

Learn more about SEO: Search Engine Optimization Best Practices

Off-Page SEO

Off-Page SEO refers to the actions performed outside the website to increase the ranking of your website in the site search engine. This type of SEO does not happen directly on your website. It is the technique that you use to improve the position of a website in the Search Engine Result Page (SERP).

Off-Page SEO is one of the most important methods for successful website strategy. It can be helpful to promote the website no matter the design of a website to rank higher in the search result page. If you want to rank higher in the Google SERPs and increase your trademark’s visibility and organic search traffic, you should be looking outside of your own site.

Off-Page SEO is often understood as just link building but as a matter of fact, there are far more off-page strategies you need to use if you want to gain a higher ranking advantage.

On-page SEO refers to the activity that happens inside your own website. Both, On-Page SEO and Off-Page SEO play a vital role in increasing the traffic on your websites. They have different mechanisms to obtain more viewers.  Difference between them is given below.

It is just as simple as this:

On-page SEO: Your Website

Off-page SEO: Another Website or Platform

On-Page SEO vs Off-Page SEO

On-page SEO

  • Title Tag and Meta Tag Optimization
  • Content Writing
  • Keyword Optimization
  • Internal Link Optimization
  • Image Optimization
  • Site Content
  • URL structure
  • Keyword density


Off-page SEO

  • Link Building
  • Article Writing
  • Social Media Marketing
  • Social Bookmarking
  • Press Release, Blog Posting, and Bolg Commenting
  • Content Marketing
  • Brand Mentions
  • Blog posting
  • Photo sharing


Why Off-Page SEO Important?

All the search engines have been trying to find a way to return the best result the searcher is trying to find. To obtain this result, they take into account on the on-page SEO factors and off-page SEO factors.

Off-page SEO is very important to get a higher ranking on the search engines. Off-page SEO indicates that the given site is trustworthy to the viewer. So, your website should be of high quality and informative to the visitors. As a result, the chances of getting references i.e. backlinks from other websites increases.

You can also make announcements of your brand name on different social media. So that it is more likely to be bookmarked and shared among groups of similar users. You can also add a notification feature to inform whenever your website has new content.

Also read: SEO For Your Small Business Website

Benefits of Off-Page SEO to Owners

The successful implementation of off-page SEO to the owners are as follows:

  • Amazing exposure

Higher your website ranking greater the exposure. Because when a website is ranked higher in the search engine, it gets more links, more social media mentions, and more visits. It makes a longlasting series of events where one site leads to another. As a result, you will get more traffic on your website.

  • Increase in rankings

Your website will rank higher in the search engine result page if you have more off-page SEO. Hence, the traffic will be more on your site.

  • Creates trustworthiness

If you have external links to your website, it creates trust among the visitors of your website. As a result, it increases the viewers on your website.

  • Increase in PageRank

PageRank is an algorithm Google uses to rank the pages on its Search Engine Result Page. To rank higher in Google SERP, off-page SEO plays an important role. The more you have external links, the chances of your website getting a top rank page on Google increases. As a consequence, your website has greater chances to get more traffic.


In conclusion, you should create a website that can get attention from outsiders. So, they can give links to your website to get more information that can help to increase the traffic on your websites. Therefore, you should create a website that provides quality information to the viewer.

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