Search engine optimization and search engine marketing both techniques are used for (search engine result page) SERP improvement. According to the website nature, either one of the techniques is used. Here we compare both ( SEO vs SEM ) by the website and explain in detail your better understanding.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a technique of improving the quality and quantity of traffic volume on our websites from the search engines. Google search engine looks for different factors to decide to rank the websites in which SEO can help you with this.

SEO helps to grow more users on your website. The main goal of SEO is to target unpaid users rather than paid users. SEO is an organic strategy. So, SEO user’s organic approach to elevate the rank on the search results.

According to the study, most of the searchers never go past through the first page of the Search Engine Result Page (SERP). This is why it is important to rank on the first page of google. Because the success of your website depends upon the number of views or searches you get on your websites. The more volume of traffic you get on your websites, the higher the chances of getting the outbound link on your websites which is very important for your website.

There are basic techniques and strategies you should follow to get a higher rank on the search engine result page such as keyword optimization, image optimization, title tags, and meta descriptions, optimizing page speed, etc. Using these techniques you can have a better chance of getting higher on the Search Engine Result Page without having to pay for promotions.

Also read: Search Engine Optimization Best Practices

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is one of the most efficient and effective ways to develop your business in the most competitive market. SEM helps to gain website traffic by purchasing ads on search engines. SEM includes both paid and unpaid strategies. It is the way of marketing business with paid advertisements that appear on the SERP. SEM uses techniques of paying to elevate the position and get more traffic.

The main difference between SEO and SEM is that SEO is an unpaid strategy whereas SEM is a paid strategy. One of the best strengths of SEM is that it offers the chance to put its ads in front of motivated customers who are ready to buy the product at the exact moment they are ready to make a purchase. This is why Search Engine Marketing is so effective and has been growing rapidly in business.

Some business organization that need quick results uses the SEM method to boost their websites



          What’s the difference between SEO and SEM?

  1. Typically, SEM is paid marketing, a system where many business organizations pay Google to show their ads on the search engine result page. Whereas, SEO is the process of improving the website’s rank on search results by using various techniques such as keyword research. SEO is also called unpaid traffic.
  2. SEM is generally shown to the targeted audience only. SEO is shown to anyone.
  3. The results in SEM can be obtained very quickly as it is shown targeted users interested in your products. Whereas SEO results take time because there are no such advertisements in SEO.
  4.  SEM is used to increase the sales of the products of a certain organization whereas SEO improves visibility and brand loyalty and trust.
  5. SEO is a powerful way to drive long-lasting traffic on your websites, while Search Engine Marketing is highly cost-effective to drive conversions at the bottom of the funnel.

Also Read: Electronic Marketing and e-Marketing tools


In conclusion, despite SEO vs SEM that we analyze here both SEO and SEM can be very powerful depending upon the techniques and strategy you require for your business. So, it is on you to choose which technique is suitable for your websites. If you need quick results then you need to do paid promotions by paying money where SEM is suitable. But, if you are not in hurry for promotions then SEO can be suitable for you.


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