Domain Authority

Domain Authority is a search engine ranking score, predicts how likely a website is to rank on search engine pages. It ranges from 1 to 100, the more scorers will be lead to the top rank. Also referred to as thought leadership of a website that describes the connection for a specific subject area.

Developed by Search Engine Optimization software company Moz. Calculated by evaluating the number of links, root domains, multiple factors, into a single DA score. For measuring the DA score, you can use the chrome-free extensions and MozBar.

What is a “good” domain authority Score?

Generally, the site which contains high-quality external links will get a high score whereas, the site that uses inbound links will have a lower domain authority score. These scores can be measure through MozBar and free chrome extensions. Only the high DA score will be given priority by the google search engine pages. So, this method is a good domain authority score.

Domain Authority VS Page Authority

Domain Authority measures the ranking strength of domains or subdomains whereas, Page Authority measures the strength of individual pages. DA updates several times but PA doesn’t. Page Rank is measured from 0 to 10 and DA is measured from 1 to 100. Page rank calculated through google where Domain Authority is a third party calculation. PA research how well a specific page will rank on search engine result pages.

How to increase the Domain Authority?

we can increase the domain authority by the following steps:-

• Earn high-quality links
• Audit your link profile
• Create a compelling profile

Earn high-quality links

You can earn high-quality links by using more external links on your site, no more use of inbound links. This will rank your Domain Authority score and helps the user to find out the better information on google search engine pages. The page authority only predicts the page ranking so this method is not suitable for the high-quality links nor it increases the ranking position in search engine result pages. To earn high-quality links use backlinks in your site this might be more helpful for the researcher. The links must be matched with the related topics of your site. As a result, there must be high-quality links to increase the DA score on your website.

Audit your link profile

The link profile must be of high-authority sites or a high variety of sites. You can measure the link profile health by some tools called  SEMrush backlink checker and Moz’s links explorer. Also, the link profile can be made strong by using the Private Blog Network which might be cost high but will increase the ranking in search engines. Google Disavow tool is used to decrease the unwanted links on your website. By auditing your link profile on your site you can increase the domain authority score. This process will rank your position to the high volume in the search engine results pages.

Create a compelling profile

You can create a powerful profile by listing links in your blog, this will increase the demand of your website in the google search engine. The powerful article has to contain more traffic, high-quality content, powerful knowledge with better information, videos, and images related to the titles of your site. The domain score will make your profile more compelling so that, the researcher will meet your site in the top ranking. Through, social media marketing also you can make your profile stronger. The more high-quality content is made on your site the more audience will be attracted to your website. Therefore, a powerful profile must be there to increase the domain authority score.

Domain Strategies

some of the important domain strategy that you should know:-

• Country code top-level domains (ccTLDs)
• Subfolders or subdirectories
• Subdomain
• Parameters
• Locale-Adaptive

Benefits of Domain Authority

The most important benefit of domain authority is that it will increase the ranks of your site. Given below are some points of the benefits of domain authority:-

1. Increased SERP position.
2. Attract guest posts and comments.
3. Makes attraction in advertisers on a large scale.
4. Users will be able to attract sponsored posts.
5.  Increase in affiliate sales.

This is one of the important aspects of Search Engine optimization while it comes to rank in high competition. If you guys, really want to get a high rank on search engine results it is high time to get active on DA. By creating a low bounce rate for your website you can increase your Domain Authority.

Demerits of Domain Authority

some of the disadvantages of it are given below:-

1. The domain registration cost is high.
2. Can cause issues with the URLs.
3. Difficult to acquire the same domain name in all targeted countries.