Marketing Funnel is a design of a system which attracts customers and convert the clients to your business. Additionally, it unites the customers through the whole hypothetical journey from discovering your business. All the way to purchase your products on a regular basis. Also, the marketing funnel is known as the marketing sales funnel which increases the customers to your business for buying the products.
As you know the methods of KPI (Key Performance Indicator) similarly, the marketing funnel illustrates marketing effectiveness. This is done by measuring conversion rates between each step in the funnel.
Evolution of Marketing Funnel
The stages of a customer’s relationship model were invented by Elias St.Elmo Lewis at the end of the 20th century. The model was called AIDA, which indicates that every purchase involve:
Awareness:
This stage certainly talks about Brand promotion to your intended audience talking about brand awareness and attracting audiences.
Interest:
In general, this is the stage where your brand product is being valued. Yes! Your goal should be to apprise people about your brand, its features, perk, and why it is best in comparison with the other one. For the purpose of the customer’s interest.
Desire:
Now then, actually people start longing your products, your service so you need to ensure that you provide that nudge and convert these high intent leads into customers. This stage marks the deep changes of words likewise ” I like it” to “I want it”.
Action:
The closing stage of the funnel where you need to put the final nail in the coffin and assure that your anticipation winds up making a purchase. The final action of your brand products.
Benefits of Marketing Funnel
The important benefits of the Marketing Funnel are it brings more visibility in every stage connecting with your customers. Also, measurability is a significant benefit of the marketing funnel. It provides the strategy that how you can increase the customers for purchasing your products and services. Also, increase the conversion rate of your website in the Google search engine. This process makes more visibility of customers on your website which offers to pay for your products and services. From the methods called measurability, you can measure the sales volume through the funnel. Funnel provides the losing steps of customers so, that you can volume up it by fulfilling the customer’s feedback.
Marketing Funnel shows how many customers are move onto the further stages for buying the sales of your company. As a result, non- targeted visitors are filtered out by the funnel.
Dimensions of Marketing Funnel
Adding some tactics to Marketing Funnel stages. Obviously, there must be some strategy to apply on each stage, when finally you have marked the stages in your funnel. Let’s crack the tactic into three main dimensions:
Top of the funnel:
We all are so familiar with social media. So, firstly social media marketing increases social traffic to your brand websites. As well as, paid advertising can be done through it. Influencer marketing campaigns are mostly famous blogs, posts on your products that may lead you to force the giveaways of your product. This process will lead to more interest in the customer.
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Middle of the funnel:
In this specific stage, your leads will either engage further with your certain content or make it leave. Therefore, here you can try some of the interesting activities like unboxing the products, reviews on it or some of the trial videos, case studies and you can invest in conversion rate optimization for your website.
Bottom of the funnel:
You are now ready for the most interesting deal with your customer, like providing various offers on the product and it can also be a huge discount on each festive season. It can also comprehend free product trials and some demos before the purchase and yes last but not least you can make some seniority scarcity with the “only limited stock left” logo.
Difference Between B2B and B2C Marketing Funnels
Marketing Funnel change according to the customer base bet on.
- B2C: It is a client which never interacts directly with the company representative. Moreover, this process stands for business to consumer. It sells the products to the customers only for personal use.
- B2B: In it, customers are merely focused on buying groups. As a result, B2B interacts directly with the sales representatives. This process stands for business to business. It sells products and services directly to other businesses.
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