All About Ads.txt

Ads.txt is a text file that aims to prevent uncertified inventory sales. Also, Ads.txt stands for Authorized Digital Sellers. This ensures that your digital ad inventory is only sold through sellers who you’ve identified as authorized.  Generating your own ads.txt files gives you more control over who’s allows you to sell ads on your site.

You should use the ads.txt file. As a result, this helps buyers identify fake inventory. Also helps you to receive more advertiser.

How does it work?

All the publishers drop a text file in a web server which contains the list of all companies that have approval or permission to sell the publisher’s inventory. Additionally, this file is also integrated by the programmatic platforms to confirm which publishers have registered they will have the approval to sell the products. Therefore, this process allows buyers to check the validity of the list they purchase. We recommend you to use the ads.txt file because this file allows identifying the fake list. Also makes buyers reliable, easier, and efficient to check the validity of the list of the products that they have purchased.

How buyers use ads.txt to check who is authorized to sell?

The applicant can check their tags for the presence of an ads.txt file for verifying the exchange and publishers have a legal connection to each other. By this verifying method, the buyers can check who has approval or permission to sell the products in the market.

What problems does Ads.txt?

Ads.txt contains types of equipment like domain spoofing and arbitrage. Whereas, domain spoofing is a type of ad fraud and arbitrage isn’t exactly as ad fraud. Arbitrage is the process of bringing the impressions about the products and repackaged it. After that, the third party sells the same products at a higher price. It solves the problem by indicating who has the approval to sell the products of a publishers list.

Domain spoofing is such type of equipment of the ads.txt file which is also known as domain hijacking. This domain spoofing works in two ways.

1. By using software that is specifically designed to disrupt, damage, or gain unauthorized access to a computer system.
2. Also, by changing the URL in an ad tag.

Piracy sites, websites solve bot traffic. Furthermore, other shady websites use domain spoofing. This is used because it is used to monetize a site that would otherwise be blacklisted or ignored by advertisers and brands.

It was hard for the advertisers to confirm that the information passed in the differ is correct. As a result,  the advertisers can’t verify if their ads actually appeared on the web sites they say the ads did.

Because of the ads.txt, domain spoofing and selling with the legal process have become a lot harder so, thanks to these it has made it easier and secure to be away from the fraud sellers.

If you are looking for content of domain then you can read it in given tag link.

Ads.txt for Mobile Apps

This process will make the buyers easier to buy the products from the sellers. Because they would know who the publishers are fraud and who are not through the ads.txt mobile apps. Fraud advertisements use to cheat the buyers by giving some sight of heavy advertisements. Some people won’t be known about domain spoofing so, better to use the ads.txt mobile apps on your mobile devices. Therefore,  this process will make the fraudsters difficult to spoof the domains. Sadly, the AB’s guidance for its implementation didn’t provide a proper measure to prevent mobile app fraud. But luckily, it has released the guidance for mobile app fraud in June 2018.  Some of the organizations called app publishers, app stores, and AdTech vendors for providing technical feedback to improve ads.txt for mobile.

Why is Ads.Txt for Mobile Apps a Thing?

Mobile apps don’t have a convenient way to store the list of approval domain sellers. Furthermore, on the web, there is no web domain where the file can be stored.

For identifying the legal domains within the ecosystem, the AB Tech lab has invented three possibilities steps.

1. Metadata fields in-app stores
2. Implementing a standardized API
3. App stores developing an API to support ads.txt

 Final Thoughts

Ads.txt allows buyers to check the validity of the list they purchase. Can be aware of the fraud publishers. While it won’t solve all of AdTech’s fraud difficulty, companies will use an online advertising ecosystem that promotes transparency ad fraud and other dim practices. The companies who have a business of abusing the transparency ad fraud issues in Ad tech they won’t embrace it as a new world but those companies who haven’t these issues will embrace its new world.

Read more:- All About Email Marketing