Google Sandbox is filtering tools creation of Google search engine to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It is believed that Google uses some algorithms for filtering or putting restrictions on rankings for newly developed web sites. Google believes that new websites are not trusted worthy or much relevant as old websites and it’s content. Google hasn’t confessed about the existence of these things like Google sandbox yet. However, some SEOs experts tell that a new website cannot rank better in SEO due to these tools.
The sandbox effect is relative to the Google penalty. It also provides us with an observation of the way Google indexes or ranks the websites. The important factors for causing this sandbox filter to come into play are the overall age of the domain of websites. These tools also prefer those websites with more competitiveness of the keywords used in links. This filtering tool is also used to filter out spam and misleading content of the overall website.
History of Sandbox
In the year 2004 A.D, Many SEOs experts find out that their new website wasn’t ranking well on a search engine for a few months. They tried various strategies and techniques of SEO to increase their ranking. This everything doesn’t work out even after their best try. Those new websites rank very well in other popular search engines such as Yahoo, Bing except on google.
The Effect of Google Sandbox lasted for several months and years and it mostly hampers newly created websites. This effect is lasting even for very low competition keywords. Google has been updating this algorithm as it wants to manipulate organic search results. Google free websites from sandbox when they are old enough domain and contain relevant content.
How to identify if your website is in Google sandbox?
Most newly created websites or newly registered domains will get relegated to the sandbox filter once Google knows about the new site. Google search engine will find the site by following or crawling over an Inbound Link from another site. You will then see your website live in the normal Google SERPS if you search for the actual domain name. If your website is withing a sandbox filter, Google won’t show any other websites linking to your website, nor will it display pages related to your website. Also, Google doesn’t show your other pages except for the home or index page.
If you want to know about how to find low competition keywords for SEO then this article will help you a lot. Click here to read the article
Why new websites don’t do better on Google’s results pages?
There are several reasons that are binding new websites for not better ranking of SEO in search engine results pages. Google says that a new website must have enough relevant content for better SEO. However, these only these techniques don’t work. A newly created website must show its trustworthiness to Google. It’s impossible to rank your website better in google search engine results pages within a short period of time.
The various reasons for not good ranking of a new website in search engine results pages are:
- Less content: To understand your website’s worthiness on a certain topic domain, Google first of all makes sure that your website has enough content on it. It also finds out that your website has relevant or related topics of a particular domain or not.
- Low on backlinks: Backlinks are the vital factors for ranking a new website on Google. If your website has a weak backlink profile, Google may find your website not contextual for ranking higher. Your website should have internal links. You must also give detailed attention as rapidly grown backlink profiles may even give you penalties from Google as it finds it suspicious. While creating backlinks, you must be focused on keeping the quality of backlinks higher.
- Fewer User signals: Google search engine may take several time intervals to analyze the behavioral data of clients or traffic of your website. If Google finds any suspicious data, then it will stop ranking your website higher up in search results for target keywords. There are different parameters such as bounce rate etc will determine overall traffic behavior
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