Google SERP stands for Google Search Engine Results Pages. It is a webpage that serves the user when they search for something online using a search engine, such as Google. The main component of the search engine result pages is to provide the results searched by the user in the search engine in response to a keyword query.
SERPs is unique because it provides varieties of information when users search the same keywords in the search query. As a result, it provides relevant information for each individual user.
Search engine result pages (SERP) is generally of two types:-
- Sponsored search
- Organic search
Table of Contents
Common features of SERPs
Common features of Search engine result pages site:-
- Sponsored Results
- Organic Listings
- Rich Features
- Google Knowledge panels
Sponsored Results:
Sponsored results are results in which money is paid by the advertisers. The advertisers might be of text ad or shopping results or videos that are tagged with google ads. Ads are occurred at the bottom of the page, as well as in the Google Knowledge Graph.
Organic Listings:
Here you contain the listings of information that you search keywords in the search query. The listings make the researcher helpful also, the guidelines for them. This process will make the researcher helpful, easy, reliable, and efficient. Only the high-quality contents are list by the Search engine result page site.
Rich Features:
Rich contains the features like featured snippets, carousels, and much more. This adds a visual layer to the Search engine result pages site.
Google Knowledge Panels:
Google Knowledge panels display through the right side of the page, offering snippets of information for enhancing the search results.
Why is SERPs matter for SEO?
Many peoples click organic results on the first page of the Search Engine Result Page Site and rarely visit page two. Whereas, on the first page, the information will be more sufficient for the researcher. If you’re on the second page you are practically invisible. The first position will get more traffic the score is measured by the Domain Authority (DA). SERPs ranked the website yours and ranked in the top position of the search query. The second listing makes the search engine result page site down in the search query.
Just take a looked at the results that the users mostly visited the blog. Furthermore, Google answers the question in the SERP, no need for searchers to click on a result.
If you are looking for the best website builder in the context of SEO then the best websites might be really helpful for you.
How to get in the SERPs?
Moreover, you can get in the SERPs by three building blocks which are listed below:
- Paid ads
- Organic Results
- SERP Features
Paid ads:
Paid search results also appear after the organic results, and sometimes before.
Both types of results are virtually identical, the only real difference being that paid ads are marked as such.
It works on PPC (Pay-Per-Click), which advertisers offer on keywords and pay Google for each click.
Organic Results:
These organic search results are pages from Google’s index.
Because there are thousands of matching results, Google styles them using hundreds of rankings factors. As a result, the most relevant and high-quality pages generally ranked on the first page of the SERPs. Features spotted in organic results are the plain blue link, breadcrumbs, courses, dates, fact checks, FAQs, etc.
SERP Features:
These Search Engine Result Pages features are non-traditional results. SERP’s features can be paid directly from Google’s Knowledge Graph. However, being featured in SERP features can also increase clicks to your website and it has a significant effect on Search Engine Optimization.
While the SERP features are sometimes directly generated revenue for Google, the aim is most often to provide information in the search results without the need to click a result. Some of the features are listed above. More SERP features are:
- Image Pack
- Top Stories
- Shopping results
- Tweets boxes
- Sitelinks
- videos
Sponsored Search Results:
Google places sponsored search results in a number of locations across its services. On the Search Engine Result Page, you can typically find them at the top or bottom of the first page. Google is sponsored by advertisers to display their ads on google.
The two main types of sponsored results are:
- Pay-Per-Click (PPC) Ads
- Sopping Results
Pay-Per-Click(PPC) Ads:
Nowadays, Google makes most of the money from Google ads. These all come from the PPC(Pay-Per-Click) ads. Advertisements appear at the top and the bottom of the SERPs. Therefore, advertisers offer on keywords and pay Google for each click.
Shopping Results:
In the e-commerce website, many Google ads are given at the bottom or top of the SERPs. Like text ads, videos in the results by bidding on search terms. For eg, if you are looking to buy a mobile online, you might get a carousel of Shopping Results.
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