Link building technique for SEO

You cannot ignore the fact that the importance of link building is very crucial in the field of  SEO. If you want your website to be ranked higher in search engine results pages then link building might be a great option for you. Link building is generally used for improving the overall visibility of the search engine. The link building technique for SEO is a must for good ranking as well as for increasing traffic on your website. Google has confirmed that links are a ranking factor alongside content and keywords. When two websites are interrelated to each other using a link then the search engine’s algorithm gives them a higher rank. There can be various types of links such as inbound links, backlinks, external links, internal links, etc.

You shouldn’t be building and placing links blindly or without any idea. There are various strategies or techniques that can gradually help you building links f0r your website. We have listed strategies below which will really help you get focused in link building

1. Using the contextual link

Always use relevant links within your websites for good SEO ranking. Research says that end users are more likely to open or click those links that have more unique content. While placing any link, make sure that you use different styling to that link so that users get attracted to the link. The position of the link also matters a lot. The links that we use on our website must be very helpful and of high quality. You should try to maintain a healthy link profile throughout your website content. Also, use relevant links as a link building technique for SEO which will gradually reduce the end user’s confusion.

2. Editorially placed links

Editorially placed links are those type of link that is placed by someone else because they might have thought that our website is awesome. There’s a difference between paying others for adding links and editorial links. According to Google guidelines, Those links that are placed editorially are considered as the most effective links. Editorially placed links are under the shade of highly important links. Google and other popular search engine’s algorithm are built in such a way that those links which are not editorially placed can be deemed unnatural. Unnatural links are considered as a violation of the search engine’s guidelines.

3. Link anchor text

Anchor text is any clickable text within our website. Anchor text is used to link one page to another and one section of the website to another section of website. The search engine uses anchor text as a ranking signal. Normally, concepts behind anchor text and a search engine are that whenever anchor text is found within website content, it provides an overview of an indication of what a page is about and what is delivers. Excessive use of anchor text is considered as bad practice. Always try to use an optimized link within a website. Building links with keyword-rich anchor text is a violation of search engine guidelines.

You can read this article for guidelines: SEO for your website

4. Directory links of low quality

Directory links used to be a popular source of manipulation of SERP(Search engine results pages). A large number of websites and web applications exist to serve this market and pass themselves off as legitimate, with various degrees of success. These types of sites look very similar and many lists of websites and their overview (SEO target keyword is used as the anchor text to link back to the end-user’s site). The search engine can identify various manipulative links for reducing their impact.

The link should always :

•  redirect from authoritative pages
• increase dynamically
• come from relevant sources
• Bring maximum traffic to your site.
• Be a healthy mix of following and unfollowing

5. Guest blogging

It is one of the oldest techniques for link building in SEO. You can write articles or content on other people’s websites. When the owner of that website publishes our content on his website then it might increase the traffic to our website too. Blogs are deterministic factors to contribute content on a consistent basis, withheld conversations across social media, and earn listings and links from other blogs and websites too. One point to remember is that you should avoid low-quality guest posting just for the sake of link building.

These strategies can be really helpful for increasing the SEO ranking of your website in search engine result pages(SERP). These guidelines of link building can lead you to increase the quantity of traffic on your websites. Taking these strategies into account will help you retain more customers or clients on your website and dominate in search results.

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