Here I am going to explain SEO Tips for Travel Website with 5 step guidelines. Being in the SEO industry for a couple of years now, I have encountered many travel websites that are spending a handsome amount of money to be found on the online/digital medium. SEO or digital marketing seems to be the ultimate answer for them, but the real problem is all high traffic terms related to this niche have been already hijacked by BIG giants. And there is very little space left for small and new business owners to get business love from search engines.
Although this is a bitter reality, those giants have almost eaten all top spots for the big and high traffic keywords in SERPs. However, saying that there is no more chance for small and new peeps is just not true. Here are the top 5 ways to get a sure success and gain more branding, leads, and conversions.
Table of Contents
1. Get Local
Find the area in your niche where big giants cannot get in and let me tell you that local is the best playground for you. They might be busy competing with each other on high traffic driving keywords, but you as a new or small travel website can get customers by earning the local traffic.
You might receive low traffic as compared to them but your bounce rate will also be much lower than theirs, and you will be able to get good clients within less time. Local travel niche is usually less competitive with low search volume but most of the time the rate of conversion is very high as compared to head terms.
2. Image SEO
On image content like banner ads, you can include the travel package which is the best SEO Tips for Travel Website. You know you have fewer chances of making mistakes, so try to keep your eyes open and focus on every possible area that can help you get more traffic that can eventually convert into leads and sales. Image SEO is one of the neglected areas by most of the small and mid-size travel websites. Try to focus on image optimization and include proper names and Alt tags on images.
Proper Optimization for Images will help you cater to the traffic from the image search engine for the desired terms. Having high-quality images on the travel website is common but making them search engine friendly can actually get you more traffic. Also, in most cases, the search engine result page shows relevant images above the fold so there are more chances to get more traffic and leads through this.
3. Videos
The giants in the industry can hijack Google.com but there is still enough space available on youtube.com, which is in a way considered the most traffic-gaining place after Google. The other reason why I think it is important to have a properly optimized video is that Google not only crawls videos but also shows them up in search results with another form of content.
Try to strengthen the videos and make a video sitemap for Google so that the search engine can easily crawl and index the videos accordingly.
4. Content SEO
Content is King and we all know it. So, this is a major point on SEO Tips for Travel Website. Google is working hard to outrank thin and duplicated content from the search. Thus, if you can produce content that can engage your audience and link to it. Then you are just a few steps away from creating a win-win situation for yourself.
Along with creating engaging content for the target audience, work to build a strong community. This will help you in multiple ways and at the same time, it will get you some good links. With the high-quality content and decent links will you can conveniently get better rankings in SERPs for many valuable keywords.
5. Social Media Optimization
I strongly disagree with people who think social media and SEO are two different playgrounds. In my opinion, social media is a greater part of SEO. And Social Media can seriously help you cater to more trusted traffic than Google and any other search engine.
Social Media allows you to earn your audiences instead of clients. Which will helps you establish your brand along with hard sales.
Try to offer something valuable for your audience and engage them with the brand to increase the word of mouth. Word of mouth will help you get more attention, traffic, and eventually leads for your business.
Some of the powerful Social Media platforms for travel websites are:
- Trip it
- Virtual Tourist
Bonus tip!
Giants may be on the top of Google for your desired keywords but Google is a common search engine. The idea is to rank in travel-based search engines; it will help you get targeted traffic that can easily convert into leads and sales.
Conclusion:
It is difficult to outrank giants and old-aged travel websites for the competitive key phrases; but ‘I quit’ is not a positive approach to it. Try to find the areas where giants are not present and grab traffic from there.
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