Top 10 ways to improve website SEO

Search Engine Optimization (SEO)

Search Engine Optimization is the technique to enhance the standard and amount of traffic on your website or a page from the program. the most goal of SEO is to focus on unpaid users instead of paid users.

Most of the searchers never go past through the primary page of the search results. this is often why it’s necessary to rank on the primary page of google.

There are basic techniques and methods you should follow to accomplish the higher rank on the google search engine. They’re as follows:

1. Align your content with the search intent

 Search content is additionally known as user intent. It helps in understanding and satisfying the user’s intent is Google’s main priority pages that rank on the primary page of Google which has passed all the Google litmus test om search intent.

There are four common types of search intent:

• Informational

The search is informational once the user is trying to find specific information. For example: “best steel company”, “what was the weather yesterday”, etc.

• Navigational

        The search is navigational if the user is looking for a specific web site or app.

• Commercial

        The search intent is commercial when the customer is looking for a product but hasn’t made the final decision yet. For example: “best camera tools”, “best android smartphones”, etc.

• Transactional

       In transactional intent, the searchers intent to buy. The searcher has already made a decision. For example: “buy iphone10”, “buy android television”, etc.

Conclusion: Create content based on the search intent of the target audience.

2. Write a compelling title tag and meta description

The page title and meta description are the two important meta tags on your page.

Title tags:

        The title tag is the clickable headlines that appear in the search result. They are very important from an SEO perspective. It gives a quick insight into the content of the result. It is the primary piece of information the user used to decide which result to click on.

        Google search engine typically displays a 50-60 character of a title. Google will show all the titles as long as you keep your title tag under 50-60 characters.

Other best practice to keep in mind while creating title tags:

• Include your target keyword in your title.
• Avoid creating a duplicate title.
• Keep the title short but informative.
• Write a title that matches search intent.

Meta descriptions:

        Meta descriptions are the second most important meta tag on the page.

        It is a short description of a page in SERP(Search Engine Result Page) displayed just below the title tag. They can influence title click rates.

        Google only displays 155-160 meta descriptions. So, it is important to keep your meta description under 160 characters keeping in mind to give an accurate summary of the result page.

Best practices to follow while writing meta descriptions:

• Write unique meta descriptions for each page.
• Include your target keyword.
• Match search intent.
• Provide an accurate summary.

3.Optimize your images

        Images play a vital role in improving the user experience of the visitors on your site. When used in the right way image can contribute to your site’s SEO and improve the traffic on the website.

Below are the things you can implement to optimize your image.

•  Choose the best file format

       Site speed is an important ranking signal and images are the largest contributor to the page size. So, you need to optimize your images for speed to improve the overall performance of your web site.

        The most commonly used image formats are JPEG and PNG. Both of them use different compression techniques which makes the difference in image size.

JPEG looks great for photographs but PNG images are best preferred for images with text.

•  Compress your image

        The larger the size of your image, the longer the web page takes to load. So, you need to compress your image before uploading them on the site.

You can use different types of tools to compress your images such as TinyPNG, ImageOptim, ShortPixel, etc.

•  Provide alt text for images

        Adding alt text to images improves web accessibility and helps the browser better understand the images on your site. When creating alt text focus on useful informative content that uses keyword appropriately and is in the context of the page content.

        Avoid duplicating your target keyword in the alt text. This may result in a negative user experience and may cause your site to be seen as spam. 

When writing alt text for images, be precise and descriptive.

•  Lazy-load your images

        The lazy loading technique postpones the loading of the non-critical resources like images, videos, etc. at page load time. Image and videos are loaded only when the users need them.

        When we lazy load images and videos, we reduce initial page load time, initial page weight, and system resources usage which have a positive effect on the performance of the web page.

4.Optimize your page speed

        If your site takes a lot of time to load, you are going to have a lot of unsatisfied users. And automatically the ranking of your web site will drop. You can use tools like PageSpeed Insights and GTMetrix to optimize your page speed.

Things you can perform to optimize your page speed

• Compress your images.
• Minimize CSS and JS files.
• Remove unnecessary plugins.
• Reduce server response time.
• Reduce the number of redirects.

5. Improve the user experience on your web sites

        User experience is one of the key factors in improving your search ranking. Page speed plays important role in improving the user experience of the visitors on your site.

Techniques to improve the user experience:

• Use subheadings.
• Avoid using intrusive popups.
• Use white spaces.
• Make your content attractive.

Also, read SEO Software

6. Include keywords in the URL

        The URL of the website should give a short idea of what the result page is all about. The URL should be as simple as possible keeping in mind that it should give a hint of the website information.

Ways to create well-structured URL 

• Use short URLs.
• Remove unnecessary stop words.
• Use the keyword in the URL.

7.Publish long-form content.

        Long-form content ranks higher on Google. Several studies claim that long-form articles get (post with 3000+ words) more traffic, more shares, and more backlinks than an article of average length (post with 900-1200 words).

        You should publish long-form articles which is helpful for Google users. Google focuses on the need of the users over SEO. If your article is good than it may help on the SEO of your websites.

8. Produce high-quality content.

You need to update your website quite often to increase the traffic on your website. To drive more traffic on your website, you should give a reason to keep coming back. So, your content should be highly fruitful, decent, high quality, and relevant.

Another factor that affects your SEO ranking is the viewer’s dwell time. Dwell time is the number of time viewers spent on your web site. As long as the viewer finds your website is informative, the dwell time on your website also increases. So you should keep in mind what information the viewers want on your website.

9. Break your content with header tags.

The header tag is another important aspect of a web page to improve the user experience of your website. They break up the content make it easier to read. The header makes your website more attractive and improves the user experience. They make the content clear for the visitors to get information on the desired topic.

If your website has all the words of the same size, it’s very hard to get the exact information required by the visitors. Hence it discourages your website viewers. As a result, it affects your SEO negatively.

If you are using WordPress to run your website, it is easy to maintain headings.

10. Optimization of your sites for mobile devices.

According to the Google official statement, more than 50 percent of user’s search queries come from the mobile devices. This is why it is important to make our website accessible from all the devices. And Google also recognizes the rank of the web site accordingly on the basis of user compatibility. As a result, if your site is not optimized it will affect your website ranking in the search engine adversely.

Conclusion

        The above-outlined techniques and guidelines are very helpful to achieve a higher search ranking on google. In conclusion, the higher you rank on the google search, the higher the chances that your web site be visited by the users. So, you have to make your website following the SEO trends which leads to your website rank higher, and ultimately chances that users visit your website increase.