Table of Contents
What is Anchor Text?
Anchor Text is a clickable, visible text in a hyperlink that moves from one internet destination to another. Additionally, you can download the files as PDFs in Google Drive when you click the anchor text. You should only click the legitimate URLs to download. While writing blogs, include it because this process will help the users to find more information. As well as, also helps to rank your blogs in search engines because of more visitors. It usually appears with the blue underlined text.
Types of Anchor Text
- Exact Match
- Phrase Match
- Partial Match
- Branded
- Naked URL
- Random
- Image Links
- Long-tails anchor
Exact Match: Exact anchor must be related to the exact keyword. For the process of ranking your article in Google Search Engine Pages site (SERPs). An exact anchor makes the users easy to understand makes it reliable for gaining more information.
Phrase Match: Phrase anchor must be related to the exact keyword phrase. For the process of ranking your article in Google Search Engine Pages site.
Partial Match: Must contain all the words in a query of anchor text but not exact as a phrase match.
Branded: Anchor text must be relative to your brand.
Naked URL: Naked URL anchor is a raw naked URL that is as it would appear in a browser. additionally, it is just a URL pasted into the copy from the browser bar. This naked URL isn’t pretty but Google likes it.
Random: Random anchor is an unspecific, generic phrase that does not include our target keyword. As a result, it might include the phrase but not quite as generic phrases. But these keywords are really not related to the target keyword. Random anchor makes the difficulty to understand for the users.
Image Links: Image links anchor is the alt text of the image. Therefore, the image must be related according to your title. The image description is important for image links. This is pretty good because Google will diversify your anchor text profile.
Long-tail anchors: This long-tail anchor is almost similar to the phrase match, but it contains more words. It can include an entire subheading or headline for a link. Moreover, If you don’t include the long-tail anchors this will be helpful for Search Engine Optimization (SEO).
SEO best practices
SEO-friendly anchor text is:
- Succinct
- Relevant to the linked-to page
- Low keyword density
- Not generic
Succinct anchor text:
You can keep your link text as succinct as more as possible because this is a good idea.
Relevant to the linked-to page:
The link must be relevant to the page this makes users gaining better information. Relevant link makes your blog volume up in the search engine ranking. This process will make your blog more chances to visit by the users. The link must be legitimate because users are aware of it. If it is not legitimate the users won’t download your files. As a result, the link must be correct according to the related title which makes the researcher more helpful, reliable, and easy.
Low keyword density:
In Search Engine Optimization, google needs low-density keywords this makes users easy to read and gain information. Additionally, this process will make more chances to rank up in the search engine. As well as increase the more visitors. Low keyword density is more important to write the blog. The unique keyword is difficult to find so, many users use the high keyword density. This makes the teacher difficult to find the information in the google search engine.
Not generic:
While writing blogs you shouldn’t contain generic languages. Like Click here, Read more, This blog, Download this, Over here, more info, This page, etc, and others. Mostly the user links the keywords with the related keywords. Genric might seem spammy but it is more powerful.
Things to avoid the Anchor Text
First, you should keep your links relevant. You shouldn’t spam your anchor text because it is more powerful and doesn’t use generic anchor text to try to get users to click on your link. Stuffing anchor text full of keywords makes a decrease in search engine. Never use the keywords that have no relation to the linked content. Should keep the contrasting font color and underline it or user will easily miss your links. Don’t try to fool the users by creating unusual anchor text this might decrease your ranking position in search engines.
Read more: https://adsensearticle.com/black-hat-seo-vs-gray-white-seo
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